What formats are facebook ads

Monday, 18 November 2013 by Digg-it

Are you an advertiser interested in Facebook ads and wondering what formats are best or usually used ?

If you have used a web-based banner creator for your Facebook ads before, you will notice that they still default to the 110x80.

In an effort to improve and make their ads as competitive as Google Adwords ads, Facebook has changed their ad formats. On their site, Facebook states:

"The changes mostly impact Page post link ads, Page like ads, offers ads and event ads because these ad formats weren't originally designed to work across all placements on Facebook"

Facebook has not published any performance reports or metric details following the new ad format implementation.

Here's the new Facebook ad format guide:


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